Property Overview

Positioned approximately 3 kilometers south of the Negril Roundabout and located on Westend Road in Westmoreland, Jamaica, this development parcel occupies a rare cliffside and beachfront setting between established hotspots such as the Hard Rock area and the Three Dives Jerk Centre, with Rick’s Café nearby. The property spans both sides of the West End Main Road, offering direct access to the rugged shoreline and elevated sites with panoramic views of the Caribbean Sea and the renowned Negril sunset.

Investment and Use

As noted in the formal appraisal, the highest and best use for this asset is redevelopment for high-income residential or resort purposes. The parcel’s configuration and dual-frontage provide flexible development options, enabling a mix of elevated residences or resort accommodations paired with lower-level beach or cliff-edge amenities. The lot totals 0.8758 acres, or approximately 38,148 square feet, and is classified as development land (residential), lots/acreage.

Site Attributes

This property represents one of the remaining true cliffside opportunities in Negril, where finite beachfront and cliff parcels are increasingly scarce. The site’s topography and position where the turquoise Caribbean Sea meets the West End shoreline create strong visual assets and guest or resident appeal. The parcel’s frontage on both sides of the main road supports separate access points, phased construction, or distinct uses on each side of the road.

Market Context and Value Drivers

Negril continues to be a primary engine of Jamaican tourism, known for a relaxed coastal lifestyle and strong visitor demand. Momentum along the north and west coasts contributes to the scarcity value of true waterfront and cliffside land, supporting potential capital appreciation for well-located development parcels. The combination of panoramic sea views, proximity to iconic local attractions and dining, and dual-frontage configuration are central value drivers identified for this asset.

Summary

This 0.8758-acre development parcel on Westend Road offers a cliffside and beachfront setting with panoramic Caribbean Sea views, dual frontage on the West End Main Road, and designation suited to high-income residential or resort redevelopment. The site’s scarcity, location near Negril landmarks, and flexible development potential make it a distinctive opportunity for projects that capitalize on the area’s tourism appeal and coastal lifestyle.